Scotiabank Be proves you can BE money smart and more!

Scotiabank International - which has been part of the Caribbean and Central American since 1889 - launched Scotiabank Be in Bridgetown, Barbados with loads of excitement and fanfare. They launched a new program called Scotiabank Be, an innovative approach to banking that provides young adults with the right tools to attain their financial goals. Scotiabank Be was developed to reflect the aspiration and creativity of Barbados' young adults. Through specialised products and services, Scotiabank Be will help youth take positive steps towards personal success and financial security.


In addition, Scotiabank wanted to greet, inform and communicate it's program in a truly innovative, interactive and engaging way in a tone and manner that would resonate with the target audience. So they launched a 30-second Greystone Greeters video to help visitors to the Scotiabank Be website better connect with the brand the second they visited the site and deliver a strong call to action. Check it out at www.Scotiabankbe.com The message was consistent with other materials about the program including radio, print and content on the website. Essentially, they humanized the web in a truly interactive, relevant and personal way. The Greystone Greeter encourages visitors to learn more about the products, tools and exclusive offers by simply clicking on their country link to get started.

Scotiabank is the leading bank in the Caribbean and Central America. They have almost 12,000 employees serving more than 2 million customers with 410 branches, kiosks and other offices plus about 799 automated banking machines. Scotiabank is one of North Americas premier financial institutions and Canada's most international bank. With close to 69,000 employees, Scotiabank Group and its affiliates serve approximately 12.8 million customers in some 50 countries around the world. If you want to learn more about Scotiabank Be, visit their website at www.Scotiabankbe.com.

Greystone Greeters helps brands come to life and humanizes the web experience. The team of writers, producers, editors, professional talent and program developers will ensure your message is delivered on time and on strategy. If you want to learn more about how Greystone Greeters can help greet, inform and sell your products and services in a much more engaging way, visit us at www.GreystoneGreeters.com Georgia Mouka

Demand more... Demand Metric.

When www.DemandMetric.com wanted to convert visitors into customers for their online products and services, they contacted www.GreystoneGreeters.com. Check out one of our innovative and customized GreystoneGreeter programs at http://www2.demandmetric.com/1/30/2009-05-22/DF1NC

Demand Metric helps its members save time and money. They are one of the most trusted sources for comprehensive business tools and "How To" Guides in the marketplace. Over 2000 members including CEOs, Directors, Sales Executives, Marketing Professionals and Consultants get unlimited access to more than 225 premium management templates and over 100 "How to Guides". For a low monthly fee, you get unlimited access to their growing library of resources, on demand. Plus, there's no contract and you can cancel at any time. So if you're looking for a Competitive Assessment Tool, a Business Strategy Plan, an Account Executive Job Description Template or a Sustainability Report Template, you'll find these and so many more templates at www.DemandMetric.com So go ahead. Join Demand Metric today!

To learn more about our Humanize the Web technology, visit our website at www.GreystoneGreeters.com

Celebrating 30+ years of Retail POP Excellence!

When http://www.brinkerdisplays.com/ wanted to engage their online visitors in a unique, innovative and compelling way, they contacted http://www.GreystoneGreeters.com/. Since 1977, Brinker Displays has been a leader in the Point-of-Purchase Advertising Industry. They've been delivering high quality programs for some of the most respected brands in the world. And, they have received numerous POPAI Awards for design, manufacturing and assembly of temporary, semi-permanent and permanent displays. Brinker Displays has extensive in-house capabilities including vacuum forming, plastic extruding, fabricating and molding, wood, metal, screen, offset and digital printing, hot stamping, mounting and die-cutting. With over 100,000 square feet of space and highly skilled Associates, Brinker Displays can easily handle small runs and large, full scale nationwide rollouts. Plus, they maintain high quality controls and strict environmental standards. We like that and we think you will too! So go ahead. Learn more about their capabilities by checking out their website at http://www.brinkerdisplays.com/. These are great people doing great things for retailers, agencies and CPG's... every day!

To book an engaging and interactive online video program for your website, contact http://www.GreystoneGreeters.com/ today!

Up, up and away!

When a customer visits your website, they usually decide within seconds if they will stay or go. At GreystoneGreeters.com, we help our customers better connect with their customers the second they visit their website. We help you greet, inform and sell your products, services and brands online in a much more engaging way. We essentially Humanize the Web! Adding video to enhance online advertising and the customer experience can generate increased response, interaction and audience involvement. 80% of online visitors recall seeing a video ad and 52% take action. 16% of online video viewers make a purchase (Source: Online Publishers Association). When Sundance Balloons wanted to engage their visitors in a unique, innovative and compelling way, they contacted http://www.greystonegreeters.com/. Sundance Balloons is one of the largest and most respected hot air balloon companies in the world. Whether you're looking for an unforgettable adventure to celebrate a special occasion or to fulfill a magical dream of flight, Sundance Balloons delivers. Since 1985, Sundance Balloons has flown more than 250,000 passengers on more than 25,000 flights at their locations across Canada. Experience the thrill and tranquility of a hot air balloon flight with Sundance Balloons. I did and it was absolutely an amazing experience. Check out their website at http://www.sundanceballoons.com/ and you'll also see our http://www.greystonegreeters.com/ campaign delivering an engaging and innovative online experience. And while your checking out Sundance's departure locations and special rates, check out their corporate hot air balloon programs too. Take your brand to new heights. To book your next balloon adventure, contact www.sundanceballoons.com today! To book your engaging online video program for your website, contact www.GreystoneGreeters.com today!

Blink... the power of thinking without thinking!

Blink by the author of The Tipping Point. Malcolm Gladwell. Great book. Borrow it or buy it. Just get it. It's good. It gives excellent examples and insights on the power of thinking without thinking. I'm not a military freak but boy, military folks know a thing or two about strategy, sticking to a plan and instinct. It also talks about "prejudging is the kiss of death". True. He also refers to the "giant computer" that is our unconscious. It crunches all the data. It looks at all our experiences, people we know, lessons we've learn, etc. that helps us instantly form an opinion. Yup. Been there. Done that. Won't get burned twice. It's like our unconscious attitudes may be incompatible with our stated conscious values. Things that make you go "hmmmmmm". Georgia Mouka

Interactive online video works! Check it out.

Ever thought of adding a video to your website to enhance your customers online experience? You should. Here's why. Adding video can generate increased response, interaction and audience involvement. Here are some facts that I found very compelling and any marketer should get over the moon excited about. In February 2005, roughly 50% of purchases were preceded by an online search. In 2008, that number skyrocketed to 85% (Source: Double Click). Wow. That's amazing. There's more. 80% of online visitors recall seeing a video ad and 52% take action (Source: Online Publishers Association). It gets better! 16% of online video viewers make a purchase (same Source). Cha-Ching!!!! And because we love to share with family and friends, 9% of online videos forwarded them. Videos score 5 times the click through rates of display or banners ads and have a higher recall, somewhere between 50%-60%. So what are you waiting for? Let's get started. Check out www.GreystoneGreeters.com for more information or email us at info@greystonecommunications.com Cha-Ching, Cha-Ching. Happy Selling! Georgia Mouka

Buying and smelling?

You heard me right. Buying and smelling. I recently read an article where Marketers are tapping into our senses to boost sales. Makes sense, right (no pun intended). Brand futurist Martin Lindstrom says that our shopping journey is "not stimulating and the sensory experience is generic... shoppers are bored." He's right. In a recent study, he concluded that what we hear and what we smell are more powerful than what we see. Yikes! That freaks out most marketers who focus on creating only visual campaigns. Lindstrom says that our emotional brain overrides our rational brain when we are triggered by sound and smell. I'd bet that you have gone grocery shopping on an empty stomach and passed the bakery counter. You know what happens next. You've got a dozen hot buns in the cart and you're dying to eat them! Lindstrom predicts that the grocery stores of the future will be highly seductive zones that stimulate all the senses - smell, sight, touch, sound and taste. To all the marketers and designers out there - remember to think beyond the easy. Think about the brain being a multi-sensory unit that needs all kinds of stimulation. Make sure your designs and your programs stimulate all the senses. And, check out the book, Buyology by Martin Lindstrom. Georgia Mouka

Trust....

I participated in an online eMarketing webinar today called Digital Marketing Now - Seven Strategies for Surviving the Downturn. Outstanding information. A few nuggets of info: Age of accountability; keep doing search; don't ignore the power of branding online; stay close to your customer; consumers trust eachother; engage with online video; transparency = trust. Georgia Mouka

Charlie Brown says good grief.

I say "Sheesh". My favourite word today. Don't use it enough but when I do, boy does it mean something. Try it. And when you're at it, scratch your head. Now does that not make you smile. Keep smiling. Georgia Mouka

Loyalty... really?

Who's loyal these days? People are loyal to their friends, their family, their churches, their teams. But to their local diner? Sure. What does it mean to be loyal? Websters says that "loyal" is defined as being faithful to a cause, ideal, custom, institution or product. This should not be confused with being addicted. :-) I can think of about 100 things I'm loyal to. I believe in what that thing or that institution stands for. It's close to my heart. It's meaningful to me and powerful. It makes me feel good or better. It gives me strength. It keeps me warm. I'm loyal to my Tim Horton's coffee. It's consistent, it's good, it keeps me warm and it gives me strength. And Tim Horton's looks to innovate and change things up by introducing new things. I like that and that's why I'm a loyal. Thanks Tim Horton's. Georgia Mouka

How do you define business integrity?

Here's one definition. "Integrity is putting your values into action" says Robin Siemens. Great. That's a good one. Here's another definition. "The integrity of men is to be measured by their conduct, not by their possessions" according to Junius. Way to go Junius. How about being fair and the quality of being honest. A few more words come to mind like upstandingness, character and honesty. But, these days, business integrity is hard to find. So when the going gets tough, the best thing you can do is stay true to yourself and do what is right in your heart, for your company and your customers. Georgia Mouka

Hard Sell versus Soft Sell... which is best?

I just read a great article today in Advertising Age about emotional messages beating out rational messages. Here's a link to it. http://adage.com/cmostrategy/article?article_id=134920
According to Pringle and Field, authors of Brand Immortality, emotional campaigns in general generate a wider range of desirable business effects including improving profitability and reducing price sensitivity. Viola.. these guys have done the research and they've got the data to prove it. Emotional campaigns tend to create a sense of differentiation that don't diminish when a competitor launches something new. Think about the emotional power of Apple, they suggest. Nothing can guarantee your brands superiority or longevity but really powerful and emotionally engaging programs can certainly insultate your brand. If you're looking to develop an emotionally engaged program that differentiates you from the competition and creates loving customers for life, we can help. www.greystonecommunications.com Georgia Mouka

Giving thanks.

Hello World!


I effectively created this blog in 5 minutes. It's absolutely mind-blowing and amazing. The innovation. The simplicity. The ability to have a "voice" that transcends boundaries. I have to give credit to Cassandra Baccardax of the Small Business Enterprise Centre (SBEC) who organized an amazing 5 part event called Robust Retail. Scott Kendall, The Technology Coach, was the presenter today. I have to give a big thanks to Scott for sharing his passion and knowledge. And more importantly, showing the group how easy it is to create your own blog. I truly believe that if you give first, you get more back. So thanks to Cassandra and Scott. May you have many blessings. I look forward to getting started. To learn a little more about me and my company, click on www.greystonecommunications.com


Happy Blogging. Georgia Mouka