Monday, May 18, 2009

Interactive online video works! Check it out.

Ever thought of adding a video to your website to enhance your customers online experience? You should. Here's why. Adding video can generate increased response, interaction and audience involvement. Here are some facts that I found very compelling and any marketer should get over the moon excited about. In February 2005, roughly 50% of purchases were preceded by an online search. In 2008, that number skyrocketed to 85% (Source: Double Click). Wow. That's amazing. There's more. 80% of online visitors recall seeing a video ad and 52% take action (Source: Online Publishers Association). It gets better! 16% of online video viewers make a purchase (same Source). Cha-Ching!!!! And because we love to share with family and friends, 9% of online videos forwarded them. Videos score 5 times the click through rates of display or banners ads and have a higher recall, somewhere between 50%-60%. So what are you waiting for? Let's get started. Check out for more information or email us at Cha-Ching, Cha-Ching. Happy Selling! Georgia Mouka