How do you define business integrity?

Here's one definition. "Integrity is putting your values into action" says Robin Siemens. Great. That's a good one. Here's another definition. "The integrity of men is to be measured by their conduct, not by their possessions" according to Junius. Way to go Junius. How about being fair and the quality of being honest. A few more words come to mind like upstandingness, character and honesty. But, these days, business integrity is hard to find. So when the going gets tough, the best thing you can do is stay true to yourself and do what is right in your heart, for your company and your customers. Georgia Mouka