Thursday, November 19, 2009

Scotiabank Be proves you can BE money smart and more!

Scotiabank International - which has been part of the Caribbean and Central American since 1889 - launched Scotiabank Be in Bridgetown, Barbados with loads of excitement and fanfare. They launched a new program called Scotiabank Be, an innovative approach to banking that provides young adults with the right tools to attain their financial goals. Scotiabank Be was developed to reflect the aspiration and creativity of Barbados' young adults. Through specialised products and services, Scotiabank Be will help youth take positive steps towards personal success and financial security.

In addition, Scotiabank wanted to greet, inform and communicate it's program in a truly innovative, interactive and engaging way in a tone and manner that would resonate with the target audience. So they launched a 30-second Greystone Greeters video to help visitors to the Scotiabank Be website better connect with the brand the second they visited the site and deliver a strong call to action. Check it out at The message was consistent with other materials about the program including radio, print and content on the website. Essentially, they humanized the web in a truly interactive, relevant and personal way. The Greystone Greeter encourages visitors to learn more about the products, tools and exclusive offers by simply clicking on their country link to get started.

Scotiabank is the leading bank in the Caribbean and Central America. They have almost 12,000 employees serving more than 2 million customers with 410 branches, kiosks and other offices plus about 799 automated banking machines. Scotiabank is one of North Americas premier financial institutions and Canada's most international bank. With close to 69,000 employees, Scotiabank Group and its affiliates serve approximately 12.8 million customers in some 50 countries around the world. If you want to learn more about Scotiabank Be, visit their website at

Greystone Greeters helps brands come to life and humanizes the web experience. The team of writers, producers, editors, professional talent and program developers will ensure your message is delivered on time and on strategy. If you want to learn more about how Greystone Greeters can help greet, inform and sell your products and services in a much more engaging way, visit us at Georgia Mouka